"Alicia Scott is the woman behind Range Beauty. Starting her career int he New York fashion industry, she noticed the lack of shades available during photo shoots and runway shows. This in turn led her to take a look at her own cosmetics collection which was void of foundation due to limited availability for her skin tone." Thus, Range Beauty was founded. Range Beauty is a clean skincare brand that doubles in clean makeup and skincare benefits.
When Alicia came to us she was ready to elevate her brand look. She had specific goals in mind: she wanted the brand to minimal with touches of luxe, she wanted the Range Beauty website to be easy to use and informative, and she wanted her brand packaging to not get lost in a sea of other beauty products on the shelf.